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eHarmony Uses Misleading Lesbian Personals Ads on Facebook
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| eHarmony Uses Misleading Lesbian Personals Ads on Facebook |
| 11.20.08 (5:30 pm) [edit] |
 While browsing various gay and lesbian related groups on Facebook this evening,
I noticed an eHarmony ad pop up in the right-hand sidebar. I would've been shocked had I not already posted an article that stated the following:
"eHarmony.com has agreed to provide services to people seeking same-sex relationships, under a settlement reached Wednesday in New Jersey.
The online dating service was sued in 2005 by Eric McKinley, a gay man from New Jersey, after the matchmaking service refused to take his personal advertisement,
The Philadelphia Inquirer reported."
One of my Twitter followers said the following: "No, they [gays and lesbians] get Compatible Partners. (Which is yet to be launched. Look to March 31st, 2009, for that.)"
And she's right. When you visit eHarmony.com, the choices in the drop-down menu still read "man seeking woman" and "woman seeking man."
I clicked on the Facebook eHarmomy advertisement thinking it would take me to a special gay personals landing page, and that landing page still shows only two choices: "man seeking woman" and "woman seeking man."
I wonder if eHarmony's Facebook ads are part of a marketing research project where they're testing the waters and trying to decide how much money they can realistically make by offering gay personals on a "special"
segregated section of their web site. What other reasons would they have for posting misleading advertisements? The segregated gay personals site won't launch until March 2009.
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